MCM – Paragon
This commercial fit-out for MCM at Paragon mall brings the brand’s playful, monogrammed identity to life across an open, multi-zone retail floor with dedicated display walls for bags, accessories and ready-to-wear.
A Sculptural Brand Emblem
A sculptural brand emblem, wings unfurled, forms the storefront’s door handle design.
The Storefront by Night
Warm lighting spills from the storefront into the mall corridor after dark, with the brand’s dressed canine figures standing in the window and a full view of the shelving beyond.
A Straight-On View of the Entrance
The glass double-door entrance is photographed straight on, with the brand’s signature logo lit above, the wing emblem on the glass, and painted canine figures posed on the floor outside.
Another View of the Storefront
A further view of the storefront shows the same illuminated MCM signage, glass entrance and canine figures, with bag displays visible through the glass.
A Window Display of Articulated Mannequins
Two articulated wooden mannequins model outerwear against a geometric patterned wall, seated and standing atop vintage-style trunks, with backpacks, sneakers and keychains arranged on the shelving alongside.
A Backpack Display Case
A tall display case holds MCM-lettered backpacks on the top shelf, with a cap, sunglasses and more backpacks arranged on the shelves below, the store’s mirrored walls reflected behind.
A Backlit Mannequin Display
A hooded mannequin styled in MCM streetwear stands against a geometric matte white panel wall lit with cool blue LED edging, holding a monogrammed backpack with sneakers displayed alongside.
A Styled Mannequin Corner
Three mannequins in the shopfront window — one seated atop vintage-style trunks in a colour-block jacket, two more standing in hoodie and varsity styles — are set against a geometric patterned wall, with a side shelf of backpacks and sneakers.
A View Through the Glass Storefront
Photographed from outside after hours, the storefront’s glass gives a reflective view onto backpacks and small leather goods displayed on shelving inside, with three of the brand’s dressed canine figures seen from behind.
A Mannequin and Bag Display Wall
Two mannequins dressed in cream outerwear stand near a wall-mounted display of striped totes and bags arranged on glass shelving.
A Wallet and Small Leather Goods Wall
Compact wallets and chain-strap purses in pink, cream and tan are arranged across illuminated shelving, with drawers of cardholders and pouches below.
A Wide View of the Retail Floor
Lounge seating, a wall of backpacks and open shelving of pink and cream bags fill this wide view of the store’s central floor, with fresh flowers styled throughout.
A Sneaker Display Wall
Rows of sneakers and slides fill an open display wall, topped with a line-up of the brand’s dressed canine figures on the uppermost shelf.
A Quiet Retail Floor
Clothing racks, lounge seating and backpack displays fill the store’s main floor, with a single styled mannequin the only figure in the softly lit, uncrowded space.
A Colourful Clothing Rack
Graphic t-shirts and track pants in orange, red, blue and pink hang from an open rack, with a backpack and plush toy displayed on the shelf above and sneakers lined up below.
A Wide View of the Boutique
Footwear and dressed canine figures line the wall on one side of the store, while a mannequin styled in a varsity jacket rests on lounge seating beside mirrored walls and a bag display on the other.
A Deep View Into the Store
Backpacks, bag charms and clothing racks are visible in every direction, framed by mirrored walls that expand the sense of space.
The Belt and Accessories Wall
A wall of belts, scarves and sunglasses is arranged in neat columns, with a styled mannequin in a varsity jacket and an accessories table set out in front.
A Seated Mannequin on the Shop Floor
A mannequin styled in a striped sweater sits at a display counter amid backpacks and clothing racks, part of the everyday rhythm of the shop floor.
A Shelf of Bear and Rabbit Bag Charms
MCM’s collectible bear and rabbit-shaped bag charms line the top shelf above a display of backpacks and small leather goods, flanked by mustard velvet armchairs.
A Backpack and Bag Charm Display
Backpacks, totes and the collection’s bear and rabbit bag charms are arranged on open shelving, with fresh flowers styled on the side tables in front.
A Colourful Tote Display
Tote bags, crossbody bags and small leather goods are displayed on open shelving, alongside a mannequin dressed in the season’s ready-to-wear.
An Illuminated Campaign Wall
A backlit campaign image and glowing logo signage announce the brand after the mall has closed for the night.
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